Submission Deadline
Marks and Feedback
Before 10am on:
11/03/2022
20 working days after deadline (L4, 5 and 7)
15 working days after deadline (L6)
10 working days after deadline (block delivery)
01/04/2022
Unit title & code
MAR030-3: Specialist Project
Assignment number and title
Assessment 1
Assessment type
Progress Report
Weighting of assessment
20%
Size or length of assessment
1,000 words
Unit learning outcomes
1 Demonstrate the following knowledge and understanding:
Demonstrate a critical understanding of current developments within the [relevant industry for your pathway] industry and how these are informed by appropriate current academic discourse and debate. Consequently, demonstrate an awareness of how theory and practice are integrated to ensure specific objectives and targeted outcomes are informed by current research and practice.
2 Demonstrate the following skills and abilities:
Critically evaluate current marketing practice and research paying particular attention to gaps and contradictions in the current knowledge base.

What am I required to do in this assignment?
You are required to submit an individual progress report in Powerpoint format (max. 10 slides of content) with notes (1,000 words +/-10%) which should be a progression from your Project Proposal in MAR029-3. Please include a title page, a contents page, and a reference page that do not count towards your 10 content slides (indicate additional references that have been included since the Proposal with reference to your systematic Literature review table).
At this point you are allowed to change topic as long as this is within the list of options for your course pathway
• BSc Marketing
• BSc Marketing with Events Management
• BSc Marketing with International Tourism Management
• BSc Marketing with Aviation and Airport Management
• BSc Advertising and Marketing Communications
• BSc Communication and Reputation Management
• BSc International Business
• BSc Aviation and Airport Management
The Powerpoint presentation (with notes) should show evidence of application of all the learning that has taken place as a result of the proposal that was submitted in MAR029-3 and the feedback from it. The following points should be observed:
? Re-state key themes and scoping of the task
? What is the [new/renewed] focus of your project and why?
? What are your research questions? what are you trying to find out?
? Are your themes the same or changed in the light of further research/feedback?
? What additional sources have you added to your bibliography and how are these moving the topic forward?
? How has the project as a whole moved on since the proposal?
? Where are your research gaps?
? How do you intend to fill these gaps?
? What are your next steps?
? Conclude with three key thoughts for the final project.
What do I need to do to pass? (Threshold Expectations from UIF)
• Demonstrate detailed understanding of the relevant knowledge base subjected to critical appraisal.
• Critically identify and analyse a range of relevant material that represent the full range of current perspectives on the issue at hand
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

How does assignment relate to what we are doing in scheduled sessions?
The seminar preparation each week will allow you to start the preparation for the Essay.
Active participation is essential to any learning process and especially to the success of this very important unit. You are expected to prepare for the workshops by reading the assigned materials in advance (materials will usually be made available on BREO).
Active participation by all students is necessary if the learning outcomes are to be achieved. Your engagement is very important since all the workshops are linked to one another. Missing one workshop will have a ‘knock-on’ negative impact on the subsequent workshops thus interfering with effective learning.
It is imperative that you make ample notes and annotate key guided learning materials such as academic journal articles, so that you are able to quickly draw out from these materials key evidence to support your points which is a key skill that will be tested in this critical essay.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.
3rd Class – 40-49%
Lower 2nd – 50-59%
Upper 2nd – 60-69%
1st Class – 70%+
Interpretation of the Topic/Title and Aims/objectives
(20%)
Topic has not been fully explained and the scope of the study is unclear and lacking in research. Interpretation of the topic is limited.
Aims and Objectives are clear, concise, relevant but demonstrate a limited insight into the topic.

Topic is explained, but the study lacks focus. More effort could have been made to provide focus through research and some interpretation of the topic. Aims and Objectives are clear, concise, relevant and demonstrate a reasonable insight into the topic

Topic is well explained, relevant and based on relevant research and good interpretation of the topic. Thought has been given to finding a focus for the study.
Aims and Objectives are clear, concise, relevant and demonstrate a good insight into the topic.

Topic is clearly defined based on thorough research and detailed interpretation of the topic. Much thought has been given to the terms of reference of the study.
Aims and Objectives are clear, concise, relevant and demonstrate a deep insight into the topic.
Literature Review and proposed themes
(20%)
Very little evidence of academic reading. Themes identified without referencing. Little or no mention of key authors/themes etc. Little sense of any direction that that will be useful to pursue for the study.

Limited evidence of academic reading. More depth of research required to identify appropriate texts/authors. Some attempt to identify themes, but only limited at this stage.

Good evidence of background reading. Main themes identified and useful authors/texts/journals mentioned. Some evidence of a direction emerging.

Very clear evidence of thorough academic background reading. Key themes identified and key authors/texts/journals listed. Already a clear direction for the study is evident.

Persuasion and Influencing
(20%)
Poorly argued with rather unconvincing conclusions. The reader may well doubt that the conclusions are valid.

The work will be reasonably argued but the conclusions will not be entirely convincing from the evidence presented. The reader will have some doubt as to their validity.

The work will be soundly argued and the conclusions will be largely convincing but some doubt could remain in the reader’s mind as to their validity.

The work will be well argued and the conclusions will follow naturally from the evidence presented. No doubt will be left in the reader’s mind as to their validity. A conclusion that contradicts perceived wisdom and is well justified will be particularly welcomed.

Research Plan
(20%)
Weak research plan that is incomplete in key areas of data collection and identifying key authors/works. Limited attempt to link to key themes.

A reasonable research plan that attempts to address the task, but lacks some detail and flair also in linking to key themes..

A good research plan that addresses the data collection and key authors/works in a sensible way, although better links to key themes could be made. .

A highly appropriate research plan that addresses data collection and key authors/works in a systematic and imaginative way. Clearly links to key themes.

Proposal Style and Structure
Structure, referencing, writing, argument and presentation
(20%)
Weak essay writing skills and limited structure and attention to detail. Limited and inconsistent referencing. Not using Harvard System. Grammar & spelling poor.

Reasonable structure and essay writing style that gives fair credibility to the debate. Reasonable referencing using the Harvard System. Some mistakes in English/presentation.

Good structure and essay writing style that lends good credibility to the debate. Good and precise referencing using the Harvard Reference System.
Good English and visual appeal.

Well written and well-structured essay that is completely credible. Consistent use of references. Perfect referencing throughout using the Harvard System. Excellent grammar, spelling and visual appeal.