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1. What is brand personality?
2. What are the five brand personality traits identified in your book?
3. Give example or organization which exhibit each of these brand personalities (you should be able to give one organization per personality trait).
Write in a formal way
Reference in text and provide reference list
Have written the answer yourself
1. What is brand personality?
2. What are the five brand personality traits identified in your book?
3. Give example or organization which exhibit each of these brand personalities (you should be able to give one organization per personality trait).
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