Recent Question/Assignment
Marketing (W1008)
Assignment
Term 2, 2014
Student’s ID
Student’s Name
Lecturer’s Name
Course
STUDENT DECLARATION:
I declare that:
• I understand what is meant by plagiarism.
• The implication of plagiarism has been explained to me by my institution.
• This assignment is all my own work and I have acknowledged any use of the published and unpublished works of other people.
Student’s Signature:
Submission Date:
FOR OFFICIAL USE ONLY:
Marker’s Comments
Marker’s Name:
Initial Marks Awarded /100
Penalty on Late Submission
Penalty for Plagiarism
Final Marks Awarded /100
INSTRUCTIONS TO STUDENTS:
1. Complete the cover sheet (page 1), which forms the first page of your assignment submission.
2. The assessment criteria include:
(a) Content of Work. This includes the amount of research done to provide accurate and credible information necessary for this assignment.
(b) Creativity, Originality and Style of Work. This refers to the uniqueness and artistic element of the final assignment.
(c) Presentation of the Final Assignment. This refers to the clarity, organization and final project.
3. Independent research on the relevant topic area is encouraged. Work that demonstrates an in-depth analysis of the question and that provides a coherent answer will be awarded a higher grade compared to that which simply regurgitates answers from the texts.
4. To avoid plagiarism please:
(a) Paraphrasing work rather than ‘cut & paste’.
(b) Include citation in your work.
(c) Include a reference list in the work that you submitted.
Please note that your work will be submitted to detection software and if work is found to have been plagiarized, your work will be penalized. The following is a guide that will be used when penalizing work:
Amount of plagiarized material Marks reduction
No attribution made Inadequate attribution made
Less than 20% No reduction No reduction
Less than 20% is a guide used to accommodate the limitation of the software i.e. assignment questions submitted which creates an increase in the SI index. Students are reminded to paraphrase, cite your work with proper referencing.
Between 21 % and 50% Reduce marks by 50% (Divide marks by 2) Reduce marks by 25% (Multiply marks by ¾ )
Between 51% and 70% Reduce marks by 67% (Divide marks by 3) Reduce marks by 50% (Divide marks by 2)
Between 71% and 80% Reduce marks by 75% (Divide marks by 4) Reduce marks by 67% (Divide marks by 3)
Over 80% Reduce to zero Reduce marks by 75% (Divide marks by 4)
5. The word limit for this assignment is 2,000 words.
6. A minimum of three (3) references from academic journals are required aside from the textbook of the course.
7. The document must include page number; use Times New Roman Font (Size 12) with top, bottom margins of 1†and right, left margins of 1.25†and with ‘Justify’ alignment.
8. The assignment should be organized as follows:
(a) Cover Page. (Can be found on the 1st page of this questions paper)
(b) Turnitin - Assessment Report (Can be found on the 4th page of this questions paper, to be filled up by marker)
(c) Mark Template (Can be found on the 5th page of this questions paper, to be filled up by marker)
(d) Table of Contents.
(e) Main body of the assignment. (This should observe the given word count limit)
(f) References: Example:-
Berko, R., Rosenfeld, L., and Samovar, L. (1997), Connecting, Harcourt Brace & Company, USA.
Complete the mark criteria list with your name and id and submit it together in your assignment.
9. Assignments must be presented in hard copy with CD well secured in the hardcopy. The CD should contain the following documents: Softcopy of the assignment that is submitted and the plagiarism report. Retain a photocopy of your course assignment.
10. Complete your assignment and hand it in by: 10th Lesson.
11. Lecturer has the discretion of applying a penalty of 20% for late submission.
12. For Singapore & IGC student, submission of CW will be accepted by lecturer in soft copy. CW file name must save in this format: Module Code_Student ID_CW1 (e.g. BA601_01360000123_CW1). CW submitted with incorrect file name will not be marked and graded.
FOR OFFICIAL USE ONLY:
Turnitin – Assessment Report
Marker must complete this form to clearly indicate the decision made using Tunritin Report and academic judgement.
Please refer to Chapter 11 of IA Assessment Manual for guidance.
Similarity Index as indicated in the TII Report %
Justification that work is not plagiarized (To be completed by marker):
_____% of similarity index includes ‘irrelevant’ materials such as citations, bibliography/reference list, commonly used terminologies/jargons, assignment question, and assignment submission cover page.
The re-estimated similarity index is _____%. For re-estimated figure less than 80%, marker to use the following guide to apply penalty. For re-estimated similarity index 81% and more, please write your comment at below:
Initial Mark Awarded /100
Mark Awarded after applying Penalty /100
Marker’s Name:
Signature:
Amount of plagiarized material Marks reduction
No attribution made Inadequate attribution made
Less than 20% No reduction No reduction
Less than 20% is a guide used to accommodate the limitation of the software i.e. assignment questions submitted which creates an increase in the SI index. Students are reminded to paraphrase, cite your work with proper referencing.
Between 21 % and 50% Reduce marks by 50% (Divide marks by 2) Reduce marks by 25% (Multiply marks by ¾ )
Between 51% and 70% Reduce marks by 67% (Divide marks by 3) Reduce marks by 50% (Divide marks by 2)
Between 71% and 80% Reduce marks by 75% (Divide marks by 4) Reduce marks by 67% (Divide marks by 3)
Over 80% Reduce to zero Reduce marks by 75% (Divide marks by 4)
FOR OFFICIAL USE ONLY:
Mark Template:
Student’s ID
Student’s Name
Assignment Due Date
Marker’s Name
Course Code
Unit Code
Criteria Base Mark Graded Mark Comments
Essay format 5
Assumption of the fitness centre 10
Appropriate target customers 10
Explain marketing theories like marketing concept and giving good values to customer 20
Promotional mix-what it is and the application of it 45
Referencing and presentation 10
Total 100 marks
Assignment Question
Prepare an essay on how you would use appropriate marketing theories to promote your new fitness centre that will be located in the business district of your country. Please indicate the target customers and any assumptions that you will be making about the fitness centre.
N.B Presentation and referencing [10 marks]
-END OF PAPER-
Assignment
Term 2, 2014
Student’s ID
Student’s Name
Lecturer’s Name
Course
STUDENT DECLARATION:
I declare that:
• I understand what is meant by plagiarism.
• The implication of plagiarism has been explained to me by my institution.
• This assignment is all my own work and I have acknowledged any use of the published and unpublished works of other people.
Student’s Signature:
Submission Date:
FOR OFFICIAL USE ONLY:
Marker’s Comments
Marker’s Name:
Initial Marks Awarded /100
Penalty on Late Submission
Penalty for Plagiarism
Final Marks Awarded /100
INSTRUCTIONS TO STUDENTS:
1. Complete the cover sheet (page 1), which forms the first page of your assignment submission.
2. The assessment criteria include:
(a) Content of Work. This includes the amount of research done to provide accurate and credible information necessary for this assignment.
(b) Creativity, Originality and Style of Work. This refers to the uniqueness and artistic element of the final assignment.
(c) Presentation of the Final Assignment. This refers to the clarity, organization and final project.
3. Independent research on the relevant topic area is encouraged. Work that demonstrates an in-depth analysis of the question and that provides a coherent answer will be awarded a higher grade compared to that which simply regurgitates answers from the texts.
4. To avoid plagiarism please:
(a) Paraphrasing work rather than ‘cut & paste’.
(b) Include citation in your work.
(c) Include a reference list in the work that you submitted.
Please note that your work will be submitted to detection software and if work is found to have been plagiarized, your work will be penalized. The following is a guide that will be used when penalizing work:
Amount of plagiarized material Marks reduction
No attribution made Inadequate attribution made
Less than 20% No reduction No reduction
Less than 20% is a guide used to accommodate the limitation of the software i.e. assignment questions submitted which creates an increase in the SI index. Students are reminded to paraphrase, cite your work with proper referencing.
Between 21 % and 50% Reduce marks by 50% (Divide marks by 2) Reduce marks by 25% (Multiply marks by ¾ )
Between 51% and 70% Reduce marks by 67% (Divide marks by 3) Reduce marks by 50% (Divide marks by 2)
Between 71% and 80% Reduce marks by 75% (Divide marks by 4) Reduce marks by 67% (Divide marks by 3)
Over 80% Reduce to zero Reduce marks by 75% (Divide marks by 4)
5. The word limit for this assignment is 2,000 words.
6. A minimum of three (3) references from academic journals are required aside from the textbook of the course.
7. The document must include page number; use Times New Roman Font (Size 12) with top, bottom margins of 1†and right, left margins of 1.25†and with ‘Justify’ alignment.
8. The assignment should be organized as follows:
(a) Cover Page. (Can be found on the 1st page of this questions paper)
(b) Turnitin - Assessment Report (Can be found on the 4th page of this questions paper, to be filled up by marker)
(c) Mark Template (Can be found on the 5th page of this questions paper, to be filled up by marker)
(d) Table of Contents.
(e) Main body of the assignment. (This should observe the given word count limit)
(f) References: Example:-
Berko, R., Rosenfeld, L., and Samovar, L. (1997), Connecting, Harcourt Brace & Company, USA.
Complete the mark criteria list with your name and id and submit it together in your assignment.
9. Assignments must be presented in hard copy with CD well secured in the hardcopy. The CD should contain the following documents: Softcopy of the assignment that is submitted and the plagiarism report. Retain a photocopy of your course assignment.
10. Complete your assignment and hand it in by: 10th Lesson.
11. Lecturer has the discretion of applying a penalty of 20% for late submission.
12. For Singapore & IGC student, submission of CW will be accepted by lecturer in soft copy. CW file name must save in this format: Module Code_Student ID_CW1 (e.g. BA601_01360000123_CW1). CW submitted with incorrect file name will not be marked and graded.
FOR OFFICIAL USE ONLY:
Turnitin – Assessment Report
Marker must complete this form to clearly indicate the decision made using Tunritin Report and academic judgement.
Please refer to Chapter 11 of IA Assessment Manual for guidance.
Similarity Index as indicated in the TII Report %
Justification that work is not plagiarized (To be completed by marker):
_____% of similarity index includes ‘irrelevant’ materials such as citations, bibliography/reference list, commonly used terminologies/jargons, assignment question, and assignment submission cover page.
The re-estimated similarity index is _____%. For re-estimated figure less than 80%, marker to use the following guide to apply penalty. For re-estimated similarity index 81% and more, please write your comment at below:
Initial Mark Awarded /100
Mark Awarded after applying Penalty /100
Marker’s Name:
Signature:
Amount of plagiarized material Marks reduction
No attribution made Inadequate attribution made
Less than 20% No reduction No reduction
Less than 20% is a guide used to accommodate the limitation of the software i.e. assignment questions submitted which creates an increase in the SI index. Students are reminded to paraphrase, cite your work with proper referencing.
Between 21 % and 50% Reduce marks by 50% (Divide marks by 2) Reduce marks by 25% (Multiply marks by ¾ )
Between 51% and 70% Reduce marks by 67% (Divide marks by 3) Reduce marks by 50% (Divide marks by 2)
Between 71% and 80% Reduce marks by 75% (Divide marks by 4) Reduce marks by 67% (Divide marks by 3)
Over 80% Reduce to zero Reduce marks by 75% (Divide marks by 4)
FOR OFFICIAL USE ONLY:
Mark Template:
Student’s ID
Student’s Name
Assignment Due Date
Marker’s Name
Course Code
Unit Code
Criteria Base Mark Graded Mark Comments
Essay format 5
Assumption of the fitness centre 10
Appropriate target customers 10
Explain marketing theories like marketing concept and giving good values to customer 20
Promotional mix-what it is and the application of it 45
Referencing and presentation 10
Total 100 marks
Assignment Question
Prepare an essay on how you would use appropriate marketing theories to promote your new fitness centre that will be located in the business district of your country. Please indicate the target customers and any assumptions that you will be making about the fitness centre.
N.B Presentation and referencing [10 marks]
-END OF PAPER-
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