BSBMKG513 – Promote products and services to international markets
Assessment cover sheet
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SUBMISSION/S RESULT TRAINER’S INITIAL & DATE
FEES
1st Submission ? COMPETENT
? NOT YET COMPETENT
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2nd Attempt ? COMPETENT
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Final Attempt ? COMPETENT
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Comments/Feedback from assessor to student
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Missing questions/Questions to resubmit:
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Reasonable Adjustments (if any):
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RESULT
Competent
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Not Yet Competent
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? You will need to address the above feedback and resubmit/provide the required answers before an assessment decision can be made.
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Each student will need to lodge an individual copy of the assessment including a copy of the signed observation checklist.
Group Observation Checklist
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Unit code and name BSBMKG513 – Promote products and services to international markets
Tasks to be observed Satisfactory Not satisfactory
Is company and product selected suitable ? ?
Do all team members have allocated roles ? ?
Has the coordination of the event happened successfully ? ?
Have all team members contributed to the success of the event ? ?
Did the student ask questions, or seek clarification, on your feedback ? ?
Have they prepared recommendations for future events ? ?
The candidate’s performance was: Not satisfactory ? Satisfactory ?
Feedback to candidate:
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Assessment Requirements – Instructions to Student
You are a staff member of an Australian food and beverage company who is looking to take advantage of the recent Free Trade Agreement that Australia has executed with South Korea.
Your manager has given you and your team access to a number of documents that should assist you in making some recommendations in relation to an upcoming marketing event in Seoul, South Korea.
You have also been provided with copies of the following documents: -
• Austrade Services
• KAFTA documents in relation to food, beverages, beer and wine
• Statistics on Australian export partners and types of services exported for 2015-16
• Details of Marketing event to be held in South Korea
All of these documents contain information necessary to justify the decision to attend this event so now you need to prepare a report that outlines how you would plan, coordinate and review your attendance at the event outlined in Appendix 1.
You will need to seek approval from your trainer regarding which company you choose and the product before progressing with the plan
Step 1 - You are to work as a team, with no more than 3 people in the team. Write your team members names on the front page of this assessment document.
Step 2 - You must choose an Australian Food and Beverage company. You will then need to select a specific product which you will promote at this event in South Korea.
Step 3 - The report should be approximately 2000 words in length and should include some photographs highlighting the product in a promotional manner. Each student in your group will need to lodge an individual copy of the assessment including a copy of the signed observation checklist.
Step 4 – There are 3 Parts of this assessment. See below for details on the requirements for each Part.
PART 1:
Plan the promotional activities
Which one or more of the following are you going to use – Personal Selling, Direct Marketing, Advertising, Sales Promotion or Public Relations? Ideally there will be a mix of these 5 promotional activities used throughout the event.
Who needs to attend, what costs are involved?
When do you need to arrive?
What are accommodation arrangements?
Do you need to hire Korean speaking staff based in South Korea? What are your goals from this event?
You need to address each of these items in this section.
Here are some websites and links with additional resources: -
http://www.foodanddrinkbusiness.com.au/news/south-korean-export-market-lights-up
http://www.austrade.gov.au/australian/export/export-markets/countries/republic-ofkorea/industries/food-and-beverage
https://www.efic.gov.au/education-and-tools/ebooks-and-white-papers/exporting-to-southkorea/an-australian-success-story-in-south-korea/
https://foodmag.com.au/the-keys-to-successful-food-export-to-asia/
http://www.industry.nsw.gov.au/export-from-nsw/export-case-studies/nsw-companies-takeadvantage-of-kafta
PART 2:
Co-ordinate the promotional activities
Who has what role in your team and how do you allocate responsibilities?
Do you have a Korean speaker on your team in Australia who can lead the delegation?
Do you have networks external to Austrade to use?
Which companies do you want to meet to maximise the cost being paid to Austrade?
Will you stay longer to capitalise on these initial meetings?
Which Korean media should you use?
What cultural aspects need to be addressed?
Before you start Part 3, you must discuss Part B of your report with your trainer. You must seek their approval of your concepts and reasons behind your decision making. Your trainer will also provide feedback on the actual event, which you will need to address in Part 3.
PART 3:
Review and report on promotional activities
Based on your trainer feedback to Parts 1 and 2 you will analyse this feedback, which should include some recommendations and constructive advice for future promotional activities.
Important: The report must be approximately 2000 words in length and should include some photographs highlighting the product in a promotional manner. Each student in the group will need to lodge an individual copy of the assessment including a copy of the signed observation checklist.
Please note: ILSC can use third party software to detect plagiarism
You can paste your assessment below this line or upload a separate file to Moodle. Please see your trainer for final instructions on this.
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