Assessment Information
Subject Code: EAPM4000
Subject Name: Professional communication practice
Assessment Title: Scenario analysis
Weighting: 30%
Total Marks: 100
Due Date: Week 8 – Friday, 5pm AEST
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Assessment Description
Building on the work you have already completed, you are required to integrate evidence of increased skills and demonstrated understanding gained from discussion forum participation. Marks will be allocated on the basis of your assessment of the scenario, understanding what needs to be done and the decisions you make as to how you would approach the situation based on the procedures discussed in your readings and discussions.
The total word count for this assignment is 1500 words. You do not need an overall introduction or conclusion. You should reference at least 6 resources in the text of the assignment.
Question
Outline your communication approach for two of the following scenarios using the following headings. Your answers can be in point form.
• Audience analysis – Who are your audience (receiver)? What are the needs and attitudes of your audience?
• Communication goals – What are you trying to achieve? Consider short and long term goals.
• Communication process – How will you plan and implement communication strategies and practices to achieve your goals.
• Timing.
Scenario 1
You have been asked to present an information session on wills and estate planning to a group of Aboriginal people.
Scenario 2
Devise a communications program which announces a reduction in staff when the company has just announced record profitability.
Scenario 3
How would you use active listening in a job interview to ‘interview’ the interviewer? How will you find out as much as possible about the job and organisation?
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
Scenario 4
You feel you are not getting the best outcomes working with a domineering boss. How would you use assertive behaviour to improve the situation?
Scenario 5
You are the chair of a local community service group that meets once a month to plan and implement community oriented actions. How would you encourage attendance, participation and commitment from members?
Scenario 6
You have been asked to assemble and lead a work group to explore ways to lower employee turnover, especially for employees who leave within the first 12 months. The group needs to understand the workplace and be as creative as possible in identifying solutions. Consider the composition of the group and the way you will lead it.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
Assessment Marking Rubric
Criteria HD (High Distinction) 85%-100% DN (Distinction)
75%-84% CR (Credit) 74%-65% P (Pass) 50%-64% NN (Fail)
0%-49% Score
Scenarios use same rubric for awarding marks
Scenario 1 Clearly understands barriers to communications.
Well thought out strategy which meets all communication barriers.
Clearly identifies the audience and has good insight into their characteristics. Clearly understands matching delivery methods to audience and effectively uses others to increase communication. Timing and place match audience’s needs.
Whole assessment completed with language use and style well matched to
business communication intent. Document
professionally presented in terms of KBS guidelines Intext referencing and reference list format correct
Clearly understands most barriers to communica-tions. Well thought out strategy which meets
all main communication barriers.
Clearly identifies the audience and has good insight into their characteristics. Clearly understands matching delivery methods to audience and effectively uses others to increase communication. Timing and place match audience’s needs.
Whole assessment completed with language use and style well matched to business communication intent. Document
professionally presented in terms of
KBS guidelines
Intext referencing and reference list format correct with minor exceptions. Identifies a number of barriers.
Has a simple strategy which meets most of the communication barriers.
Identifies the audience
and has sound insight into their characteristics.
Good understanding of matching delivery to audience and shows insight into use of other resources. Timing and place match audience’s main needs. Language/
style clearly suitable to business communication intent.
Document
professionally presented in terms of KBS guidelines with few exceptions Intext referencing and reference list format correct with some
errors
Identifies some barriers. Has a simple strategy which may meet communication barriers. Identifies audience, but doesn’t fully understand the characteristics.
Shows some understanding of matching delivery to audience and use of other resources. Thought given to matching, but not optimal.
Language/
style generally suitable to business communication intent. Document professionally presented in terms of KBS guidelines with significant exceptions Intext referencing and reference list format contains significant errors
Shows limited awareness of barriers.
Does not have a clear strategy to meet communication barriers. Does not clearly identify the audience and/or their characteristics. Limited use of delivery methods and use of other resources.
Timing/place choices do not match audience. Language/
style does not clearly reflect business communication intent.
Language/style does not clearly reflect business communication intent. Document poorly presented and does not comply with KBS guidelines
Intext referencing and reference list format mainly incorrect
Scenario 2 Clearly understands barriers to communications. Clearly understands most barriers to communica-tions. Identifies a number of barriers. Identifies some barriers. Shows limited awareness of barriers.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Well thought out strategy which meets all communica-tion barriers.
Clearly identifies the audience and has good insight into their characteristics. Clearly understands matching delivery methods to audience and effectively uses others to increase communica-tion. Timing and place match audience’s needs.
Whole assessment completed with language use and style well matched to business communication intent. Document
professionally presented in terms of KBS guidelines Intext referencing and reference list format correct
Well thought out strategy which meets all main communication barriers.
Clearly identifies the audience and has good insight into their characteristics. Clearly understands matching delivery methods to audience and effectively uses others to increase communica-tion. Timing and place match audience’s needs.
Whole assessment completed with language use and style well matched to business communica tion intent.
Document
professionally presented in terms of
KBS guidelines
Intext referencing and reference list format correct with minor exceptions. Has a simple strategy which meets most of the communica-tion barriers.
Identifies the audience
and has sound insight into their characteristics.
Good understanding of matching delivery to audience and shows insight into use of other resources. Timing and place match audience’s main needs. Language/
style clearly suitable to business communication intent.
Document
professionally presented in terms of KBS guidelines with few exceptions Intext referencing and reference list format correct with some
errors
Has a simple strategy which may meet communica-tion barriers.
Identifies audience, but doesn’t fully understand the characteristics.
Shows some understanding of matching delivery to audience and use of other resources. Thought given to matching, but not optimal.
Language/
style generally suitable to business communication intent.
Document professionally presented in terms of KBS guidelines with significant exceptions Intext referencing and reference list format contains significant errors
Does not have a clear strategy to meet communica-tion barriers. Does not clearly identify the audience and/or their characteristics. Limited use of delivery methods and use of other resources.
Timing/place choices do not match audience. Language/
style does not clearly reflect business communication intent.
Language/style does not clearly reflect business communica-tion intent. Document poorly presented and does not comply with KBS guidelines
Intext referencing and reference list format mainly incorrect
Comments:
Assignment Mark/Grade: Total score
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.