Assessment Information
Subject Code: GB 570
Subject Name: Managing a value chain
Assessment Title: Assessment 3: Individual case study and report
Weighting: 50%
Total Marks: 100
Due Date: T.B.A.
.
Assessment Description
Submission: electronically through Turnitin
Length: 3000 words +/- 10%
Due: Submitted by 2355 (AEST) Friday Week 10
Late Submission: Yes but normal late submission penalties will apply
“The Australian wine industry is facing one of its greatest challenges in living memory – to compete on a global stage with quality wines that are accessible to the mass market, without jeopardising the livelihoods of wine producers, the communities they serve or the environment upon which they rely. Industry leaders are looking for ways to improve the industry’s competitiveness into the future.
This project explores the potential for using Sustainable Value Chain Analysis (SVCA) as a tool for achieving better alignment between resource allocation, environmental management and consumer value, in the context of Australian wine destined for the UK supermarket sector. The analysis, illustrated in Figures 8 and 9 in the main report, shows the value of using SVCA as a strategic business decision making tool.”
(http://www.pir.sa.gov.au/__data/assets/pdf_file/0003/93225/V2D_Final_Report.pdf)
The two paragraphs above have been extracted from a major report published in January 2009 under the auspices of the Department of Primary Industries and Resources of the Government of South Australia. The link to the entire report can also be found in the GB 570 Assessments section on the learning portal. The key findings and conclusions found in the Executive Summary present a clear picture of the challenges facing the Australian Wine Industry at that time.
Five years on, the markets in which Australian wine producers compete have changed considerably.
This assignment requires you to provide a report that provides three concise deliverables. Each should have an allocation of 1000 words, approximately one third, of the total report.
Part 1. A summary, in your own words, of the submitted 2009 Report and the project on which it was based with a particular emphasis on the Value Chain Analysis.
Part 2. The identification and analysis of the changes to the external environment that may, or have, influenced the value chain for Australian wine producers over the last six (6) years. Your research does not need to be limited to South Australian wine producers.
Part 3. As the Chief Executive of an Australian wine production company, use your knowledge of value chain management and the information from Parts 1 and 2 to propose strategies for the next five (5) years that would ensure not only survival of your enterprise but also increased market share and overall profitability. The use of value chain costing would be highly regarded.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
The report must be written with full academic rigour using Harvard Referencing and with a layout and style appropriate to a professional report. There is an expectation that a minimum of 10-20 References will be used as a basis for this report. These will include texts, journal articles, industry publications and websites and any other valid academically sound material.
For this particular assignment no Executive Summary is required. The word count starts at an Introduction and concludes at the start of the Reference List. The incorporation of any extra information in Appendices is acceptable if it directly adds to the value of the report.
Feedback: comments and a mark will be returned to you within two weeks of submission.
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COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
Assessment Marking Rubric
Criteria Weight HD (High Distinction) DN (Distinction) CR (Credit) P (Pass) NN (Fail) Score
85%-100% 75%-84% 74%-65% 50%-64% 0%-49%
Case study analysis Excellent critical Very good critical Competent analysis of Basic analysis of the Limited or no analysis of /30 and summary analysis of the case analysis of the case most elements of the case study with only a the case study with only study and very study and case study and good rudimentary summary a simplistic summary of concise summary of comprehensive summary of the issues of the issues the issues.
key issues. summary of most considered.
issues.
Analysis of the changed Comprehensive Very good identification Competent identification Basic identification and Limited or poor /30
environment over the identification and and analysis of many of and analysis of some of analysis of some of the identification and past 5 years exploration of most of the environmental the environmental environmental factors analysis of a few of the
the environmental factors influencing the factors influencing the influencing the environmental factors factors affecting the Australian wine industry Australian wine industry Australian wine influencing the Australian wine over the past 5 years over the past 5 years. industry over the past Australian wine industry
industry 5 years. over the past 5 years
Strategic proposals Excellent strategic Very good strategic Some competence in Basic elements of Little or no coherent /20
based on knowledge of critical thinking applied proposals underpinned developing strategic strategy developed strategic content
the value chain using value chain by value chain proposals. Basic without thought of presented nor any management management implementation plans successful implementation methodology methodology. proposed. implementation planning.
Research Information is Information is gathered Information is gathered Information is gathered Information is gathered /10 gathered from multiple from multiple electronic from several electronic from limited electronic from only a limited array electronic and non and non-electronic and non-electronic and non-electronic of electronic or nonelectronic sources sources which are used sources which are sources which are only electronic sources. The which are apt and to support most frequently used to occasionally used to information is not used properly used to arguments support arguments. support arguments or convincingly to support support opinion or assertions. arguments, opinions or argument. assertions.
Layout and referencing Clear and logical Clear and logical Competent structure Basic structure and Poor structure and /10 structure and structure and designed to highlight all organisation. Some organisation with poor organisation. Accurate organisation. Accurate important topics. Only evidence of spelling error correction and citation and citation and referencing minor errors in citation and grammatical editing. Little or poor
referencing applied to applied to most sources and referencing. errors. Several errors citation and referencing all sources in citation and of source material.
referencing.
Comments: Total score
/100
Assignment Mark/Grade:
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.