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Digital Marketing Certification Training
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Module 10 – Mastering Google Analytics –1
If you already own a website, analyze your website:
1. Define 3 funnels on your site
2. Create a landing page for a product using Unbounce or Mailchimp (follow all best practices)
3. What behavior you should track?
4. Which path do you want visitors to take convert?
5. Where do you think the visitors may be dropping off?
6. What are the top 3 things goals for your company from the digital channel?
7. What are the three things you should track to see if you are moving towards your goals?
8. Which events should you be tracking on your site?
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