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Task 2 – COO
• Strategic Plan
o Outline your Mission (purpose, present day)
o Outline your Vision (where do you want to go, what do you want to become, future tense)
• Strategic Position – select and apply your understanding of one of the following using Porter’s Generic Strategies:
o Cost leadership or focus
o Differentiation leadership or focus
o Show your understanding of what your strategic position means for your business (opportunities and risks)
• Strategic Objectives
o Analyse how your strategic position translates into specific, measurable, actionable, realistic and timely objectives (i.e. actions to achieve cost or differentiation).
o What resources or skills to you need to achieve each of your objectives (actions)?

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