Learning outcomes assessed in this assessment
3. Identify opportunities for public health service improvement and engage critically with opportunities for innovation and positive change.
4. Demonstrate a critical understanding of the process of change within organisations in order to facilitate service improvement.
Identify a public health service, either from the literature or from personal professional experience, where there is an opportunity for service improvement through change. Carefully evaluate this opportunity and provide a critical analysis of how the change process might be initiated and managed through to a successful conclusion, with reference to Kotter’s 8-Step Change Model (Kotter, 2012).
IMPORTANT – Kotter's 8-Step Change Model (i.e., the eight-stage change process) (Kotter, 2012 i.e
Kotter, J. P. (2012) Leading Change. Boston, Massachusetts: Harvard Business Review Press.
Your work should include and cover the following sections/aspects and content (as shown and stated in the table below). The specific percentage marks allocated to each section/aspect of your work is stated below. Please also note that the Level 7 marking criteria (located towards the end of this assessment brief) will also be used to reflect this overall grade. Please remember that achievement and demonstration of learning outcomes 3 and 4 are being assessed in this assessment.
Section/aspect Content to cover Marks available
Introduction Identify a public health service, either from the literature or from personal professional experience where there is an opportunity for service improvement through change and provide an outline/the context of this opportunity for service improvement through change. Examples of suitable opportunities for service improvement through change could be an innovation, a change in governance, a merger, downsizing in the face of financial difficulty, reorganization of services, implementation of a new model of care, implementing an electronic health record, a change in the system for reporting to the state health department or other government agency, etc. The identified opportunity for service improvement through change should be one that affects all of 15 Marks
the organization, a division, or a department.
Important point - Please ensure that confidentiality and anonymity is respected so that individuals and organisations are not identified and it is very important that this task is only undertaken
‘hypothetically’ (not for real) for the purposes of this assessment task (you must not undertake this exercise in reality or in practice).
Discussion Carefully evaluate this opportunity for service improvement through change. Then, following this, critically analyse how the change process might be initiated and managed through to a successful completion through using Kotter’s 8-Step Change Model
(Kotter, 2012) for this opportunity for service improvement through change. 40 Marks
Implications Critically assess the main strengths and weaknesses of the change process for this opportunity for service improvement through change that was proposed in the previous section (where Kotter’s 8-Step Change Model was used) and make recommendations for improvements in the change process if the change process were to be pursued again for this opportunity for service improvement through change (for example, how things could be done differently). 20 Marks
Conclusion Effective summary of key points. 10 Marks
Presentation and Referencing High quality presentation that conforms to principles of 15 Marks
academic writing and contains minimal errors in sentence construction, grammar and punctuation. The assignment followed appropriate academic conventions regarding in-text citations and referencing.