Assessment 4: E-commerce Site
Due date: Week 12 (Monday I I :59pm)
Word count/Time provided: Report 4000 Words (equiv. 2000 words per student) + WordPress ECommerce Prototype containing 10 Pages
Unit Learning Outcomes: ULO 1, ULO 2, ULO 3, ULO 4
Assessment 4 Detail
In groups of two, based on a given case study, you will develop an e-commerce business plan for a client. Your group will subsequently design a limited prototype website according to this plan. The case study to be used for the e-commerce website is -C2 Montana Mountain Biking- which can be found in the textbook Electronic Commerce by Gary P. Schneider on page p209.
ProQuest Link for prescribed textbook:
https ://ebookcentral.proquest.com/lib/apicollege/reader.action? docID—6351248
Based on the combined expertise you have gained from your Assignment 1 Evaluations; in this assignment you will produce an e-commerce design plan and a small 10-page ecommerce prototype running on the WordPress platform. Your goal is to create an online store that will complement the case study organisations business model.
Your group should produce an e-commerce design plan that includes:
1. SWOT analysis of the business environment
2. Marketing strategy which describes the target customer, proposes a social media campaign and SEO
3. Discussion of key features the site will implement
4. Site customer-centric design, including storyboards for each page and the content to be included on the site.
Your group will implement you proposed design on the WordPress platform
(wordpress.com). There is no need to purchase hosting, you will create a free tier account which will permit you to create 10 site pages, select an appropriate template, and lay out the site. See your tutor if you need help in creating the account.
You need to register a name for your site such as -montanabikes123.wordpress.com- and email the address together with your names/student number for your group before starting the project. You may not be able to register the exact name, so be creative.
Level 6, 1-3 Fitzwilliam Street, gg9 Lonsdale Street
Parramatta, NSW 2150 Melbourne VIC 3000
pnone:+61 2 8319 2100 pnone: +61 3 9603 5333
Email: programs@apicollege_edu_au Email:
The WordPress platform requires minimum knowledge of HTML programming, all the tools on the backend are WYSIWYG. You may visit the support section for additional tips of how to use the WordPress platform: https://wordpress.com/support/
Importantly so we can award youre a grade for fair and equal work, your team should keep a detailed log of each students contributions to the overall assignment. This work log should be included in a table at the end of your report and include details of the work undertaken such as the date, person, work task and time taken. You can also include meetings you have done with your team. Failure to complete this section mav result in grades not given.
The PART A report should be presented professionally, have a cover page, table of contents, introduction and required sections. References should be included using the Harvard method.
Please be aware that Assignments with a similarity rating above 25% will be investigated and may result into reporting for academic misconduct with a risk of a fail grade for the assignment and/or the subject. Always create your own work and do not use any other work with proper paraphrasing and referencing.
Assessments 4 Marking Criteria and Rubric
The assessment will be marked out of 100 marks and will be weighted 35% of the total unit mark.
The marking criteria and rubric are shown on the following page.