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Question 2:
How do the cultural forces identified by Hofstede influence international marketing activity? Discuss the impact of these forces on the marketing mix. Illustrate your answer with examples.
Question 3:
It has been suggested that service organisations franchise their operations globally and manufacturing companies license the manufacture or use of their product/brand. Is this true? Using specific examples, demonstrate the effectiveness of these approaches.
Question 4:
An organisation is looking for market expansion and considers the emerging markets (E7; Brazil, Russia, India, China, Turkey, Mexico and Indonesia); what strategies are available to them to capitalise on effective market entry? Use examples to illustrate your answer.

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