Recent Question/Assignment

Assessment Task – Tutorial Questions Assignment
Unit Code: HI5004
Unit Name: Marketing Management
Assignment: Tutorial Questions
Weighting: Total Mark 50 = 50%
Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit
Unit Learning Outcomes Assessed:
- Integrate theoretical and practical knowledge of Marketing Management
- Research the tools for gathering marketing information, and utilise these tools to assess markets
- Evaluate consumer behavior and its effect on business performance
- Conduct and apply marketing research, including segmentation and targeting and positioning to enhance decision making
- Develop creative marketing strategies, including product, price, people and promotion, for new product development
- Generate creative strategies for customer acquisition and retention
Description: There are 6 questions in the Tutorial Assignment. The assignment details will be available in Blackboard in Week 10. Once the assignment available, you will have 24 hours to finish and submit it. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the questions contained in the assignment, and include tutorial questions covered over Week 2 to Week 11 inclusive.
It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing or citation) to all your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.
The questions to be answered are:
Question 1: (11 marks)
You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases that may be used, and then recommend a target market for QANTAS. Students should combine their discussion with theories provided in lecture
Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page 4.
Question 2: (11 marks)
Explain using the perceptual map provided, the positioning of each of these cities. (300-400 words total)
Question 3: (7 marks)
UK gym company Fast Fitness operates in over 100 countries, and Australia is being considered as a potential new market for Fast Fitness.
As the marketing manager for Fast Fitness you have decided to research the Australian market.
You have identified office workers in the two major cities of Sydney and Melbourne as your target market.
Discuss two micro environments that may impact Fast Fitness in this market that you would consider when formulating your marketing strategies (250-300 words)
Question 4: (7 marks)
Discuss each of the five stages in the consumer decision making process when buying a new computer for your sister. You should combine your discussion with theories provided in the lectures (250-300 words).
Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page 4.
Question 5: (7 marks)
Culture is the fundamental determinant of a person's wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions. What values are typical South-East Asian children exposed to? (450-500 words)
Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page 4.
Question 6: (7 marks)
Identify, describe and discuss (minimum 3) challenges associated with mobile marketing. Discuss how should advertisers may overcome each of these challenges? Provide examples to illustrate your discussion. (250 -300 words)
Submission Directions:
The assignment may only be submitted via Blackboard submission in the assessment folder of this unit. Students will be permitted one submission only. Each student needs to ensure that the document submitted is the correct one.
Please read this information and ensure you have followed all instructions before you submit your assignment
Reference requirement
Assessment Design – Adapted Harvard Referencing
Holmes will be implementing as a pilot program a revised Harvard approach to referencing. The following guidelines apply:
1. Reference sources in assignments are limited to sources which provide full text access to the source’s content for lecturers and markers.
2. The Reference list should be located on a separate page at the end of the essay and titled: References.
3. It should include the details of all the in-text citations, arranged alphabetically A-Z by author surname. In addition, it MUST include a hyperlink to the full text of the cited reference source.
For example;
P Hawking, B McCarthy, A Stein (2004), Second Wave ERP Education, Journal of Information Systems Education, Fall,
4. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found.
For example;
“The company decided to implement a enterprise wide data warehouse business intelligence strategies (Hawking et al, 2004, p3(4)).”
Non Adherence to Referencing Guidelines
Where students do not follow the above guidelines:
1. Students who submit assignments which do not comply with the guidelines will be asked to resubmit their assignments.
2. Late penalties will apply, as per the Student Handbook each day, after the student/s have been notified of the resubmission requirements.
3. Students who comply with guidelines and the citations are “fake” will be reported for academic misconduct.
Academic Integrity
Academic honesty is highly valued at Holmes Institute. Students must always submit work that represents their original words or ideas. If any words or ideas used in a class posting or assignment submission do not represent the student’s original words or ideas, the student must cite all relevant sources and make clear the extent to which such sources were used. Written assignments that include material similar to course reading materials or other sources should include a citation including source, author, and page number.
In addition, written assignments that are similar or identical to those of another student in the class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through to suspension of enrolment. The penalty would be dependent on the extent of academic misconduct and the student’s history of academic misconduct issues.
All assessments will be automatically submitted to Safe-Assign to assess their originality.
Further Information:
For further information and additional learning resources, students should refer to their Discussion Board for the unit.

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Word Count: 2494 words including Figures and References

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