Recent Question/Assignment

SITXMPR502 Develop and implement marketing strategies
Assessment 1 - Questions
Please complete the student details section.
This short answer assessment is one form of assessment that is used to collect evidence of competency for this unit.
To demonstrate competence you must correctly answer all questions. Any shortfalls or wrong responses may be followed up by your trainer in verbal, written or practical instance.
If more space is required for any answer you may attach a separate page containing name, assessment date, unit title unit code and the assessment task number and attach this page with the current assessment task before submission or alternatively use the back of each paper with a clear reference to the relevant question(s).
Ensure you check your work before submitting.
Please note, once the assessor has marked your work they will provide you with feedback.
You will be required to complete other relevant assessment tasks for this unit as instructed by your teacher or trainer.

Student Details
Name: _______________________________________________________
Student Number: _________________________ Date: ______________
Question 1: List 5 factors you must have knowledge of to develop an effective marketing strategy.
Question 2: List 5 examples of sources of information for analysing the effectiveness of current and past marketing campaigns.
Question 3: Using a SWOT analysis, define what needs to be analysed for the following areas:
Identify Strengths and Weaknesses – Internal Environment
Identify Opportunities and Threats – External Environment
Question 4: What is the primary tool of engagement with the world for most people? How does this affect the marketing environment?
Question 5: List 5 pieces of information you will need to perform a competitor analysis. Where could this information be sourced?
Question 6: Give 5 examples of information that a promotional activity report should contain.
Question 7: Give the name of a website that you can use as a resource to identify and analyse market growth or decline.
Question 8: Name 3 factors that can affect the economic environment, and affect people’s spending habits.
Question 9: Provide a description for each of the following aspects used to analyse market share:
Overall market share
Segment market share
Relative market share
Change in market share

Question 10: Provide 1 example of an emerging trend relevant to your sector in the TH&E industry:
Question 11: Name the 3 aspects of the triple bottom line sustainability concept.
Question 12: Name 4 external issues which can potentially result in new business opportunities for a TH&E business.
Question 13: What is the purpose of a marketing plan?
Question 14: Why should you involve your staff in developing marketing strategies and plans?
Question 15: Why must your marketing plan be approved before being implemented?
Question 16: What are the 4 steps in marketing control?
Question 17: Give 2 examples of reports you may generate to help analyse the effectiveness of marketing campaigns.
Question 18: Why do marketing campaigns need to be reviewed?
Question 19: What needs to happen once promotional activities have been reviewed for their success or failure?
Question 20: Who should be informed about updates to the marketing strategy?
Question 21: List the key aspects of a marketing plan and outline what these involve:
Question 22: Name 2 methods of indirect sales distribution.
Question 23: List 3 aspects of a business’ conduct covered by consumer law.
Question 24: A marketing plan should include a mission statement and a business vision. Explain what these should outline.
Question 25: What are the key principles which must be considered for ethical advertising? List 3 codes which regulate advertising:

Looking for answers ?