ASSESSMENT 2b BRIEF
Subject Code and Title TII604BM Technology, Innovation and Intrapreneurship
Assessment Group Project Implementation Proposal
Individual/Group Group
Length 3,500 words +/- 10% or equivalent
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include:
(a) Critically evaluate the major disruptive technologies that are changing the hotel industry.
(b) Analyse the implications of the disruptions for marketing and operations of hotels.
(c) Evaluate the concept of intrapreneurship and the role of disruptive innovations in a hotel context.
(d) Investigate the process of planning, implementing and integrating technological innovation in a hotel environment.
(e) Devise change management and project management plans for the adoption of technological innovations.
Submission Due by 11:55pm AEST/AEDT Wednesday Week 10.
Weighting 50% (30% as group; 20% as individual)
Total Marks 100 marks
Assessment Task
Working in the same group as Assessment 2a, create a Project Implementation Proposal detailing the integration of the disruptive technology, presented in the Assessment 2a Group presentation. Each group member is required to act as a Department Head and work individually to develop an implementation strategy for your allocated department. Then as a group, integrate the various department strategies into a consolidated project implementation proposal for submission.
Context
Hotels must not only keep up with the latest innovations but also effectively and swiftly implement these innovations in order to remain competitive in the industry. Project management principles, already widely used in the hotel industry, provide a solid foundation for implementing such organisational strategic changes. Department leaders are usually in charge of implementing changes and executing project proposals. Therefore, it is critical that they have an overall understanding of how the project needs to be aligned and implemented across all departments. The project also has to be strategically aligned to the goals of the organisation.
Instructions
1. Assume that your pitch from Assessment 2a has been accepted. Now you have been tasked to prepare a project implementation proposal.
2. As a team, reflect on your Assessment 2a presentation and feedback received.
3. Each of your group members must again take the role of Department Head involved in the implementation of this technological innovation. For example: Front Office, Housekeeping, Sales and Marketing, Engineering, Food and Beverage.
4. Use project management fundamentals and strategies to describe the process of planning, implementing and integrating the technological innovation across each allocated department, and then into the hotel as a whole. Aspects to consider are:
i. Timelines
ii. Resources (Staff, Software, Equipment)
iii. Customer Engagement iv. Marketing and
v. Budgets
As a group, collaboratively decide how you would like to divide the work to complete the assessment task. It is recommended that each team member can work on one or two aspects mentioned above, or each team member completes all aspects for their specific department.
5. Collectively, consolidate your strategic suggestions. You will need to work as a closely connected group to bring together your plans and actionable strategies as part of the change management and project management plan for the adoption of the proposed disruptive technology across all departments.
Write a 3500-words Project Implementation Proposal. Please structure your implementation proposal as follows: Title Page
Executive Summary
Table of Content
Introduction
Timelines
Resources
Customer Engagement
Budgets
Conclusion
Reference List
Each section should identify departmental aspects as well as discussing the organisation-wide implementation. You may employ graphic representations of your findings such as diagrams, flowcharts etc. and include them in your proposal as needed.
6. Each individual team member is required to include their name in brackets next to each section/ chapter they have written. A score will be allocated for each individual member based on their contributions to the development of the report.
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing in the Academic Skills webpage.
Submission Instructions
Submit this the Group Project Implementation Proposal via the Assessment link in the main navigation menu in TII604BM Technology, Innovation and Intrapreneurship. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.
Students also must keep a copy of all submitted material and any assessment drafts.
Special Consideration
To apply for special consideration for a modification to an assessment or exam due to unexpected or extenuating circumstances, please consult the Assessment Policy for Higher Education Coursework and ELICOS and, if applicable to your circumstance, submit a completed Application for Assessment Special Consideration Form to your Learning Facilitator.

Assessment Rubric
Assessment Attributes Fail
(Yet to achieve minimum standard) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75-84% High Distinction
(Exceptional)
85-100%
Analysis and application of knowledge to practice
implementation
Total Percentage for this Assessment
Attribute = 40%
(Individual)
Evidence of analysis and collaboration is limited or non-existent. Limited or no implementation and integration of the learnings from the planning stage for the execution of the project proposal.
Basic analysis showcasing minimal planning and collaboration. Satisfactory implementation and integration of the learnings from the planning stage for the execution of the project proposal. Thorough analysis showcasing good planning and collaboration. Adequate implementation and integration of the learnings from the planning stage for the execution of the project proposal. Highly developed analysis showcasing clear planning and collaboration. Effective implementation and integration of the learnings from the planning stage for the execution of the project proposal. Highly sophisticated analysis showcasing exceptional planning and collaboration. Exceptional implementation and integration of the learnings from the planning stage for the execution of the project proposal.
Knowledge and understanding of theoretical models and concepts
Total Percentage for this Assessment
Attribute = 30%
(Group)
Lack or partial identification and understating of project management
fundamentals. Lack or partial identification and understating of change management theory. Limited identification and understating of project management fundamentals. Limited identification and understating of change management theory. Adequate identification and
understating of project management fundamentals. Adequate identification and understating of change management theory. Thorough identification and
understating of project management fundamentals. Thorough identification and understating of change management theory. Highly developed identification and understanding of project
management
fundamentals. Highly developed identification and understating of change management theory.
Use of industry language and
communication
Total Percentage for this Assessment
Attribute = 15% (Group)
Lack or Incorrect selection and engagement of industry language and terminology with major errors. Limited or no use of any visual aids to Basic selection and engagement of industry language and terminology with some major errors. Minimal use of limited visual aids to present findings and Thorough selection and engagement of industry language and terminology with some minor errors. Reasonable use of some visual aids to present Adequate selection and engagement of industry language and terminology. Effective use of diverse visual aids to present findings and support the Exceptional selection and engagement of industry language and
terminology. Exceptional use of diverse visual aids to present findings and
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present findings and support the flow of the proposal. Major errors in spelling, grammar and/or punctuation which impacts meaning, readability and flow. support the flow of the proposal. Evident errors in spelling, grammar and/or punctuation not impacting readability and flow. findings and support the flow of the proposal. Mostly correct spelling, grammar and/or punctuation not impacting readability and flow. flow of the proposal. Occasional minor spelling, grammar and/or punctuation errors. support the flow of the proposal. Free from
errors in spelling, grammar and punctuation.
Referencing Style and citation
Total Percentage for this Assessment
Attribute = 15% (Group)
Incorrect research supported with inconsistent use of credible and not always relevant resources. Referencing is not in line with APA style. Limited research supported with the use of not always credible and relevant resources. Referencing follows APA with frequent or repeated errors. Thorough research supported with use of credible and relevant resources. Referencing follows APA style with some errors. Very good research supported with consistent use of high quality, credible and relevant resources. Referencing follows APA style with occasional minor errors. Extensive research supported with consistent use of high quality, credible and relevant resources. Referencing follows APA style and is free from errors.
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