Assessment 3 Information
Subject Code: MBA633
Subject Name: Real-world Business Analytics and Management
Title: Individual Case Study
Assessment Type: Written Report
Word Count: 2000 Words (+/-10%)
Weighting: 40 %
Total Marks: 40
Submission: Via Turnitin
Due Date: Tuesday Week 13, 11:55pm AEDT.
Develop a real-world business analytics project plan/proposal based on the learnings from the course.
This assessment seeks to simulate a real-world task that you may have to undertake. Therefore, the assignment is non-prescriptive and requires you to pose a relevant, creative and significant problem to solve that could result in benefits to the organisation of choice.
In this assessment, you need to consider an organisation in an industry of your choice and articulate the steps needed to enable data driven decision making. The organisation and industry need to be familiar (e.g., where you have worked or are working, a future start-up company), NOT an organisation such as Amazon/Boeing/Qantas etc.
• Week 11
Identify a company and industry you are familiar with that would benefit from Data Analytics.
• Week 12
Draft a preliminary report - You are encouraged to consider the current mode of operation, highlight the possible inefficiencies, and look for available data and how this data may be used to provide efficiencies based on the concepts and techniques covered in the subject.
Your lecturer will advise on the appropriateness of your choice and proposed methodology with regard to the requirements for the assessment.
In addition to the components discussed in your draft, your final report should include the project life cycle, management of the project, ethical considerations and stakeholder management as discussed in course workshops.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
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Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
Assessment Marking Guide
This assessment will be marked on the grounds of whether or not the following competencies are present.
Section Criteria Marks
Writing Style • The introduction states the purpose of the case study, the conclusion summarises the arguments and the flow of the report makes it easy to understand.
• References are included where required, following the Harvard format with consistency.
• There are fewer than 3 spelling/grammar errors. 8 marks
Analytic Skills • The problem has been clearly identified.
• Key metrics identified and extracted from the data.
• The description of the method used is clear.
• Dashboards/figures with relevant insights are provided.
• The data mentioned in the report exists or can feasibly be collated. 12 marks
Application Skills • Key stakeholders have been identified.
• The design of the system that could present insights to these stakeholders has been articulated.
• Organisational benefits and consequences have been identified. 10 marks
Practical Skills • Sensible challenges and limitations have been identified.
• Insightful graphical representations have been provided in the report. 10 marks
Total 40 marks