ASSESSMENT 1 BRIEF
Subject Code and Title MGT607 Innovation, Creativity & Entrepreneurship
Assessment Case Study Analysis
Length Up to 1000 words
Learning Outcomes a) Critically evaluate, synthesise and apply the fundamentals theories of creative entrepreneurship.
b) Critically evaluate and justify the perspective of the user and the unique value proposition aimed at them in the development of the enterprise.
Submission By 11:55pm AEST/AEDT Friday of Module 2.2 (Week 4)
Total Marks 15 marks
Innovation, creativity and entrepreneurship can come in many different forms and be successful for many reasons. As such, being able to recognise these will broaden your understanding and appreciation for the important role of entrepreneurship and innovation in society today.
This assessment requires students to critically analyse a case study utilising the theory learnt in Module 1 and Module 2. It is important you draw on the concepts of innovation, creativity and entrepreneurship and link them to the case study to support your discussion and any recommendations you may have.
You must select ONE of the following three case studies below for your assessment. These case studies provide different examples of entrepreneurship and innovation.
1. Majora Carter: 3 stories of local eco-entrepreneurship https://www.ted.com/talks/majora_carter_3_stories_of_local_ecoactivism#t-186688
2. Krista Donaldson: The $80 prosthetic knee that’s changing lives https://www.ted.com/talks/krista_donaldson_the_80_prosthetic_knee_that_s_changing_liv es#t-434865
3. Navi Radjou: Creative problem solving in the face of extreme limits https://www.ted.com/talks/navi_radjou_creative_problem_solving_in_the_face_of_extrem e_limits#t-500868
You will be required to watch the video and prepare a business style report. You must ensure that you incorporate the theories, which you learn in Module 1 and Module 2 to support your discussion. Specifically some of the questions you should be considering are:
• How does the case specifically demonstrate an entrepreneurial mindset?
• How does the case adopt theories of creativity to solve the specific problem?
• How does the case show an innovative approach to meeting a customer need?
Whilst the format may vary for your report, below is suggested format for you to follow:
• Cover page
• Background [approximately 150 words] o This will provide an introduction to your case study.
• Main Discussion / Opportunity [500-600 words] o This section should use the questions above as the basis for your discussion.
• Recommendations / Conclusion [200-300 words] o Is there anything you think could have been done differently?
o What are your key learnings, which you have taken away from the case study? • Appendices where applicable
Your case study will be assessed based on the Rubric below and is limited to a word count of 1000 words excluding the cover page.
You must recognise all sources of information; including images that you include in your work. Reference your work according to the APA 6th edition guidelines. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing
Submit your Case Study in the Assessment 1 Case Study submission link in the Assessment section found in the main navigation menu of the subject Blackboard site. A rubric will be attached to the assessment. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Please note the following additional information
• You should adhere to the correct use of academic writing, presentation and grammar.
• It is important to check your similarity in turnitin. All sentences highlighted must be either paraphrased in your own words or put in quotes and referenced accordingly. You should be aiming for as low a similarity score as you can. Similarity highlighted in a contents page, reference list or appendices is nothing to be concerned about.
• It is important to adopt the appropriate use of the APA 6th edition style when citing and referencing research. Please comply with all academic standards of legibility, referencing and bibliographical details (including reference list).
• You are advised to include a minimum of four (4) academic references, which should be textbooks or academic journals. Appropriate websites may be used in addition to these.
• The attached learning rubric guides the marker when awarding marks for your essay. You should review your paper in line with this, to ensure there is nothing you have missed.
Learning Rubric: Assessment 1 Case Study
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Proficient) 65-74% Distinction
75 -84% High Distinction
Knowledge and understanding (technical and theoretical
Understands theoretical models
Percentage for this
Limited understanding of required concepts
Key components of the assignment are not addressed.
Knowledge or understanding of the field or discipline.
Resembles a recall or summary of key ideas.
Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts.
Highly developed understanding of the field or discipline/s.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Well demonstrated capacity to explain and apply relevant concepts.
A sophisticated understanding of the field or discipline/s.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to new situations/further learning.
knowledge to practise
Limited understanding of the internal and external business environment.
Understands the internal and external business environment including commercial context and market forces.
Understands the impact of financial, social, political, environmental issues on the business.
Evaluates the impact of financial, social, political, environmental issues on the business; and where relevant, as they relate to different countries Demonstrates cultural sensitivity.
Analyses the impact of financial, social, political, environmental issues on
Shows a clear understanding of the practical application and implications of key concepts and principles.
Percentage for this
Uses a limited range of
information as the basis of recommended practice.
Accesses relevant information.
Adequately utilises information from a variety of sources.
Understands the business.
Can prepare and presents business cases/proposals. where the business may operate.
Understands the business and its risks.
Can prepare and presents business cases/proposals.
the business; and where relevant, as they relate to different countries where the business may operate.
Holistic understanding of business and its risks.
Assesses the impact of information and communication systems on the operations of the business.
Well-structured report with clear flow
Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
Audience cannot follow the line of reasoning.
Information, arguments and evidence are presented in a way that is not always clear and logical.
Line of reasoning is often difficult to follow.
Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
Line of reasoning is easy to follow.
Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence.
Demonstrates cultural sensitivity.
Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
Engages and sustains audience’s interest in the topic, demonstrates high
levels of cultural sensitivity
Percentage for this
Effective use of diverse presentation aids, including graphics and multi-media.
Correct citation of key resources and evidence
General criterion to
Percentage for this
15% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas.
Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed.
Demonstrates use of high quality, credible and relevant resources to support and develop ideas.
Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence.
Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence.